LO2: Lesson Update

Done half of section 3 for report, need to finish by wednesday. LO3

LO2: Production Plan

LO2: Lesson Outcome

Today I completed section 1 and 2 of the treatment,  I need to complete section. LO3

LO2: lesson outcome

I have worked on information for the pitch and need to have the full pitch done by Wednesday.

LO2: Pure Chedder Summary Document

This summary document has been written by Molly Keyworth

In today's lesson I will be completing a summary document for two potential ideas for my pitch.  This fulfills LO2.

90s-00s Cheese Show

The name of our show will be 'Pure Cheddar'. It connotes the genre that the show will promote.  The word 'pure' connoting classics and the word 'cheddar' denoting cheese which some people suggest that the music from this era is. Our audio media product will be a radio talk show which plays music, has audience contribution, has relevant dialogue, and music true to the genre which will be 90s-00s pop.  The genre of the show appeals to the audience because it allows them to reminisce about their childhood/a time of their life and be reminded with memories and songs from that decade.

 The purpose of the show is to entertain.  All of the song choices will be upbeat, catchy and remind the audience of the good old 90s-00s music from groups such as The Spice Girls, TLC, Boyzone and Take That.   And of course, the legend that is Rick Astley.  Depending on the time the show is aired, the show may need to inform the listeners.  For example, if this was a breakfast show, it would need to inform the audience about the current news, weather forecast and regular time updates whereas if it was played in the evening, it would just entertain the audience and give them a fun, easy listen.

For the content of the show, we will have 3 presenters which will all have different memories from the time the music came out.  The presenters will be informal and relaxed, which will hopefully connect well with the audience. The topics of discussion will include news from the period,  gossip, the chart ratings and what fashion was in.   We will use cheesy jingles which will include rhythms and sound effects such as 'wow' and a light, dance-like bassline as that what is mostly included in 90s-00s pop.  Our programme will be aired from 9pm and 12am every Thursday night which is student night therefore the show will entertain them before they get ready to go out and hit the town. The show will encourage audience contribution by having phone-ins from the audience with song requests, telling us about their most fond memory from the era and what they were doing when the song was released.   The music played will be mostly of the same genre, such as Pop, Britpop and Dance. We will get copyright by applying for a PRS licence which will enable us to play the songs for public consumption.  We will also abide by the Ofcom regulations which are the regulatory board for broadcasting, approved by the government. Their regulations state that broadcasting material must not contain harmful or offensive content, which our show will not.  When using adverts, we will consider the ASA and Bcap and respect the advertising code.  The adverts that are used will be relevant to the genre of the show.  Most things from the 90s and 00s are rapidly coming back into fashion, this means that we will be able to advertise brands such as Tamagotchi, Juju and The Ministry of Sound.

Our target audience for the show will be people who have fond memories of the 90s and who grew up in that era, typically women who were teenagers at the time.  This means they will be aged around 16-30.  Although this is our specific target audience, anyone is able to listen to the show and enjoy the music, just they may not be as aware of the songs.   Our main competitor will be Absolute Radio 90s as they are really the only major other radio station that shares our genre of music. Looking at Absolute Radio 90s RAJAR figures, it has a population of 53,302,000 people but only has a reach of 665,000, meaning that only 1% of its population listen to the station. Absolute Radio 90s has a male listenership of 56% and a female listenership of 44% with an age range of 25-44. 60% of these are ABC1 listeners. This means that our show will be targeting a different age range and demographic to that of our competitor.  The main genre The USP of our radio talk show is that it is the only show with both eras as Absolute has its own station per decade with no specific genre just all music from the time period.   Our aim as a radio talk show is to have a higher listenership and reach and we will do this by promoting the show on social networking websites such as Facebook and Twitter and also have an app which will enable people to listen to the station when on the go.   We will also team up with iTunes so that when a song is played, it creates a list with a link to that song's iTunes page where then the audience can purchase the song for further listening. 

Here is the audience moodboard that I created which will reflect my desired target audience. 

It denotes female women who were born in the 80s, therefore growing up with 90s and 00s pop music.  Our average audience member would have grew up watching 'Sabrina the Teenage Witch' and ate Poptarts.  Also, Monkey Boots were a big think in the 80s-90s and most teenagers owned a pair.   The 90s was the up-rise of the electrical company Panasonic and most families owned a radio/cassette player in that time.  Although this moodboard represents women (due to the fact that around this time was the uproar of the boy bands) males are also more than welcome to listen to the radio talk show along with people of other ages such as the older generation or children who were born in the late 90s to early 00s.  The radio talk show will not contain any explicit content therefore it will hopefully be entertaining for every audience member.

LO2: Lesson Objective: Research of audio media products

I will research 5 different audio products, I will embed 5 examples of audio products, i will complete section a- h as a a part of the learning outcome.

LO2: Get Your Funk On Summary Document

This summary document has been written by Jake McLean

NAME:

Get Your Funk On

Get your funk on is a show that features music from the 80s and 90s RnB/Soul/funk but also features the club remixes of the original tracks this connotes that the show would appeal to a much wider audience than if it just featured music from a single genre/age.

PURPOSE:

The show i am producing will inform people of good music educate about good music and entertain people with good music. I am going to do this by having old 90s and some 80s funk and soul music on the radio to cheer people up or get them ready to go out on a Saturday night by entertaining them with there favourite classics. I will inform the audience with the latest news about the artists and genre. I will also get the audience involved with phone ins with the public which will relate to subjects such as when was this song released, or what memory does this song remind you of. 

CONTENT: 

(Presenters) Jake McLean, Molly Keyworth, Annabel Slater are the presenters of the show, we will all have an informal style to the show and conversation it will be a relaxed but party theme to get people pumped up and ready to go out.

(Jingle) For the radio show that I produced, I will have a short jingle that will represent the themes and tones of the show. it will consist of the words "Back to the 90s" that will be sung over a backing track to cause brand recognition and make the listeners remember the show and jingle so they go back to the show.

(Interview)the interview part of the show would be taken up by phone ins from the audience, these would be live at the time and not prerecorded, the phones ins could consist of a song request or a funny fact or story about the caller which links up with the song playing or the song that is being  requested. Also the call could be for a caller entering a competition which would be live on the radio about artists or songs related to the show for example when did a certain track come out or which film was this song used in. 

(Music) The music that will be played on our show is music that we will bring back from the 90s but with in a certain genre such as funk and soul. But the show will also feature modern remixes of 90s funk and soul songs for the younger listeners. I would get copyright for this radio show with a PRS license Performing Right Society - PRS works for composers, lyricists and music publishers, who are its members, to license the public performance and broadcast of copyright works, collect the license fees, assemble information about the use of that music, and then distribute the royalties. 

(Adverts) Our program will feature adverts that will relate to the radio show, the first one of our adverts will be for O2 Academy Sheffield. This is because the DJ that we will feature on the show and songs that feature on the show will be heard and seen at the O2 Academy Sheffield which will benefit them and us. The Second of the Adverts are is an advert for mercury taxis which again link in with our show because the show is played just before people will go out or at a party and people that will listen to this show will be wanting a taxi to go to town or wanting one ready to leave town or go to a party or leave one. Our third Advert is for the independent record shop "Record Junkee" which is located in Sheffield. Again this links well with the show because it features records from 90s classics that will be played on the show, as well as the records linking with the DJs Mixing.

(Target Audience) I think that my product is different from the others out there because other radio shows consist of old 90s or 80s original tunes OR a DJ remix set but mine includes both therefore has a much wider target audience because it has the younger audience that likes the remixes and the older that likes the originals but as well as that it introduces the younger audiences to the original songs that the remixes came from as well as showing the remixes to the older audience. The age range for my target audience would be from 14 to 40/50 because the people that was listening to the 90s original when they were out at parties are now the older target audience and the younger target audience are the ones going out now listing to the remixes. The gender of the audience will be mixed, i don't think that any of the songs and content will be favored more by a particular gender, i think it is for all ears to listen to. In the ABC1s categorizing my audience would be C2/D because half of the audience will be teenagers that will be in education and not in full time work and the other half of my audience will be the older adults that go out to town or parties on the weekends and prefer lots of fun. I provide the gap in the market because other radio shows provide one of the other, but i provide both types of music such as 90s originals and the remixes.

LO1: Feedback

LO1: Prep

Importance of printed plans when pitching -

Treatment definition -

What would be a problem when producing/pitching -

LO1: Report

Unit 19 Report 

Introduction 

In this report I have been required to look into different Audio Products, podcasts, radio shows, radio dramas, jingles and more. I have been asked to look into each audio product specifically and in detail for example looking at target audience, purpose and more. This consists of doing research into each audio product and then writing a report about comparison between different products looking at the same things as before such as frequency, production process, content and meaning.  

1. Cameron Diaz and Jason Segel on BBCR1 Breakfast Show with Nick Grimshaw - Podcast. 

2. The Archers Radio 4, from a 1984 episode - Radio Drama. 

3. Harry Potter and The Deathly Hallows Part 1 - Audio book. 

4. BBC radio 2 - jingle. 

5. Cheryl Cole on BBCR1 with Nick Grimshaw - Music radio show. 

 Purpose  

Podcast 

The purpose for a Podcast is to entertain the audience and to be similar to a radio show with the same style and theme but to be available all the time on the internet or to be downloaded. The main purpose for a podcast is to entertain and it does it by making the audience laugh and keeping them involved and interested for example talking about specific things that can be of interest like new films that relate to the guests, for example the film "Sex Tape" is coming out and the two main stars feature on this podcast which would interest the listeners. Comparing the purpose of a podcast to another audio book such as a Music Radio show, they are very similar because they both have a purpose to entertain the listeners and both do it in a similar way by normally having guests on the show and containing similar themes and topics of conversation such as recent events and things that are soon to be released.  

Radio Drama 

The purpose of this Audio book is again to entertain like the Podcast of Music Radio show but in a different way and style. The Radio drama is to keep the listeners entertained but with a fictional or fact story and narrative, whilst the Podcast or Radio would be to make people laugh and let them relate to the topic of conversation on the show. The difference between the purposes is due to genre, as in one is a drama to entertain and the other has a comedy theme. Looking into the comparison between different audio products I think that this purpose relates to the Audio book the best. They both have the same style an theme of entertaining people for example they both are more serious and have a narrative theme to them instead of just being improvised conversation.  

Audio Book 

The purpose of the audio book is to entertain the listeners but is also for people that can either not read for any reason for example is blind. it is in the narrative theme of entertaining instead a comedy sketch or a comedic conversation that is heard on the radio show. Comparing the Audio book to the Radio drama, there is a slight difference in purpose because an audio book be for product recognition for example giving the franchise and author promotion whilst the Radio drama is just to entertain people. I think that both of them are to help people that struggle for example its reading to people who cant and I think that the radio drama is for people that either cant see the TV or don’t access to one. 

Jingle 

The purpose for this audio product is unique compared to the others due to the length and style for example this product is to cause brand recognition and is to put the name and slogan of the show or station into the listeners head so they don’t forget it. looking at other audio products they are normally longer and are to entertain such as a radio show or Radio drama. whilst the jingle is quick and a lot shorter. I think that this can be more effective due to a quick reminder instead of a long show that you could forget about. The musical theme to the jingle can help with the purpose because it would stay in your head like a song that you cant stop singing whilst the rest of the audio products are talking and are narrative but this is musical.  

Music Radio Show 

The purpose for this audio product is to entertain the audience I know this due denotation of the conversation on the show. Making jokes and talking about the guests on the show. This is connoting the entertaining purpose. I think that this product is the most popular and successful and is important to get the correct purpose. Looking at this product comparing to other audio products to this one, there are different styles and put together different and are given to the audience in different ways but have a similar or same purpose, they are all to entertain the audience and another purpose also is to advertise for example radio shows and podcast are to advertise the guests on the product as in films there are in. 

Form & Style 

There is a Variety of different forms in these Audio products but all similar styles. for example looking at the first audio product which is a podcast, that is a different form to a radio show due the timing that it is. For example the Podcast is recorded and can be downloaded and played, but the radio show is live on air and can sometimes be found on the internet. But if we look at the style of the podcast and show, they are similar. They both consist of guests on the product that will entertain and inform the listeners, for example celebrity guests that are coming onto the show, this connotes that they use the guests to bring more listeners in due to the demand of them. Also in the show The Denotation of the conversation in both of these audio products such as jokes and up coming things this connotes that they are trying to keep the audience entertained and interested.  

Looking at the other audio products such as radio drama, and audio book they have a similar form but different style, even though they are both to entertain the listeners, they have more of a narrative formal style. all of the audio products are to entertain the audience, but all have different styles, the unique audio product out of the 5 would be the Jingle because whilst the other have the main purpose to entertain, this audio product is there to advertise and keep the content of the jingle stuck in the listeners head. 

Each one of the Audio products are set differently for different reasons for example the jingle is quite informal because it is supposed to sound friendly and makes you want to listen to the audio product as well as music radio talk shows. The style of the product has a big effect on the formality of it as well as the topic. For example a music radio talk show will be very informal with different guests and as well as funny and entertaining but if we looked at a podcast for the local news then it would be a lot more formal than informal. 

Content & Meaning 

Looking at all the audio products, I think that they are sectioned due to the content. For example the Podcast and the Music radio show are together due to the content of a host and guests. The denotation of the content of these two such as laughter, jokes, topics of conversation, connotes that the purpose is to entertain the listeners and to keep them involved informed and interested. For example looking at the Podcast we hear that the guests are 2 actors talking about there movie coming out soon, this connotes that they want to keep the audience interested and have them informed about the film. Also listening to the Music talk show we can hear that the guest is Cheryl Cole and the topic of conversation is her, and her music at some point this again connotes the advertisement of the guests and guests work.  

Comparing the audio products before to the ones in a different genre, for example the podcast comparing to the audio book, they are both recorded and played back to the audience but listening to the denotation of the audio book you can hear in the content that it is has a narrative theme and quite a serious one, which connotes that it is still for entertainment but has a different and more serious genre. On the other hand listening to the podcast the denotation of the guests making jokes and telling stories connotes that again it is to entertain but in a different way and genre.  

One of the audio products I listened to is a jingle for BBC radio 2, listening to the content of the jingle I think that the denotation of the singing and small phrases connotes that the prime purpose is to advertise, I think that comparing this audio product to the others I have looked at, you can see a difference in purpose and genre, also a comparison in length. Which I think is linked up to the fact it is for advertising.  

Genre 

Each of the audio products have a different genre even though they all have very similar purposes. For example listening to the podcast and the audio book, they both have a purpose to entertain, they are both pre recorded and bought or played from the internet when needed. But the denotation of the story in the audio book compared to the denotation of the laughter and the conversation in the podcast, connotes that they have 2 very different genres despite the fact that every other feature is very similar. For example the content in the audio book has a very narrative and serious genre whilst the podcast has a very comedic or entertaining genre. 

To audio products that have a very similar genre is the audio book and the radio drama, I think this due to the denotation of the story with in the 2 audio products, they both have a narrative them and keep the audience listening. The genre of these 2 audio products in contrast to the other audio products such as a podcasts or the BBC Radio1 shows, seem more entertaining than ones with guests and host in.  

For example looking at the podcast or music radio talk show it could seem very similar to the audience because even though every week they might have different guests on the show and possibly different hosts, it could get very repetitive towards the listeners the same topics of conversation, the same jokes, the same news, just different people every week. But looking at the audio book and radio drama I have listened to, there is an actual story to it making the listeners think about things and concentrate instead of just listening to people making jokes about a new film or song that is soon to come out.  

Target Audience 

The for these audio product change, throughout looking into each one. For example the music radio show is on in the mornings and evenings or even throughout the day. This is because the target audience is adults that are driving to work and from work and some that will listen to the radio during work like builders etc. Listening to the content of the music radio show you can tell that the target audience are the people that would be interested in the content for example fans of actors or singers on the show. Listening to the music talk show that I have chosen to analysis we can hear that it is Cheryl Cole as a guest on the show, so the show is aimed at people that would want to listen to Cheryl Cole and want to know new things such as what she does in her life such as X factor judging or even her new work coming out such as new songs or albums that are going to be released.  

Comparing one of the audio products to the other such as the music talk show to the podcast they have a similar target audience but not completely the same. This is due to the availability of the podcast for example, the target audience for the radio show is people listening to the radio in there car or at work but the target audience for people listening to the podcast are people that will either be sat in front of a computer all day or people on there phones that can download the podcast and listen though headphones.   

When listening to other audio products I think that the genre of the product makes a big difference in target audience for example looking audio book and the radio drama, they will have a target audience that will be completely different to the target audience for the music radio show. For example looking into the audio book the target audience could be people that want to listen to stories and can not read. Whilst the radio show is to entertain and make people laugh and listen. And also the radio drama is for people that would want to watch TV but can not see. The audio book could be seen as a more educational compared to the other audio products such as the podcast. Listening to the audio book I have chosen to look at it again separates the target audience by age because if it was a children's book an adult would not be interested, whilst a child would not be interested in a more mature and adult radio show.  

looking at the different Rajar figures on each of the radio stations you can see that BBC radio 2 and BBC radio 1 reach more than BBC radio 6 music. This tells us that BBC radio one and two have a much larger target audience than radio 6. This could be because of the time that the shows are aired for example BBC radio 1 with Nick grimshaw would be played in the morning on the way to work whilst BBC radio 6 Music with Russell Brand is played late at night. Due to this the shows will reach different numbers. BBC Radio 1 Reach Is 10,433 whist BBC radio 2's reach is 15,283 But BBC radio 6 Music's reach is 2,084.

Frequency 

The Frequency of the audio product depends on many different things, for example the target audience or the genre or purpose. The audio product Music radio show is to entertain people driving to work in the morning and driving home in the evening so the frequency of this audio product will most likely be every morning and go though the day for the people listening at work till the late evening for the people driving home from work.  

But looking at other audio products such as a audio book they are readings from a story so for example the audio I have looked at is the 7th harry potter book. Each audio book would be released when each book is released. The frequency of each audio book in this case is unknown because there is no date when an author writes a book. unlike radio drama that is released every week like a TV show both similar genres and purposes but completely different frequencies. The Music Radio talk show and Podcast would be released each day, when played in the morning but the radio drama would be a weekly release with each episode.

Production Process 

The Pre production process goes through all of the audio products. Before all of the products are released they need to be checked with legal and ethical issues for example the producers need to check if anything on the podcast or radio show or jingle or drama have nothing in the content that can offend any of the listeners.  

Some of the audio products are released at a certain time and this is due to the content not being suitable for listeners below the age of 18, the content has to again be run by the producers in pre production so that the content is not offensive and that the product is released at an correct and appropriate time.  

In the production of the audio products such as the music talk show and the podcast, a cart wall is used when recording the show, a Cart wall is something that holds the songs and jingles for the radio show when they are recording the show or podcast the hosts use the cart wall to play the correct jingle or song next in the show.   

The difference between the audio books is the post production, for example looking into a podcast we know that it has pre production, production and post production because it is pre recorded to be downloaded by the target audience, but the music radio show is live and the production and post production goes into one, because with a live show you can not look at the content after being recorded and change anything because once it is broadcasted then its out, instead of changing things in post production.  

After releasing the live audio products you can not go back to editing to change the song that was chosen or anything else in the show. there is no rerecording, I think this makes a big difference in contrast between audio products such as the podcast and radio drama compared to the live one such as the music radio show.

During the Process of the production different softwares are used to create these audio products such as audition which is to get the recordings of the presenter and work in the audio if needed and also Cubase which is used to put the jingles and sound effects together. Only some of the software is used depending on if it is live or not, for example you can edit the audio if it goes out live. 

Other things in the production process are regulations and Ofcom regulations says that in pre-production a production meeting would have to address compliance for the audio product. this is to make sure that there is appropriate content before watershed. as well as this the show must also make sure that it does not include any slander about anyone. as well as this the budget, script, live interviews need to be planned in the meeting with producers and presenter to make sure that there is no inappropriate content. Copyright permissions for song on the show would be included as well. Depending if the radio was a community or commercial could change the meeting minutes in the production of the show.