LO2: Pure Chedder Summary Document

This summary document has been written by Molly Keyworth

In today's lesson I will be completing a summary document for two potential ideas for my pitch.  This fulfills LO2.

90s-00s Cheese Show

The name of our show will be 'Pure Cheddar'. It connotes the genre that the show will promote.  The word 'pure' connoting classics and the word 'cheddar' denoting cheese which some people suggest that the music from this era is. Our audio media product will be a radio talk show which plays music, has audience contribution, has relevant dialogue, and music true to the genre which will be 90s-00s pop.  The genre of the show appeals to the audience because it allows them to reminisce about their childhood/a time of their life and be reminded with memories and songs from that decade.

 The purpose of the show is to entertain.  All of the song choices will be upbeat, catchy and remind the audience of the good old 90s-00s music from groups such as The Spice Girls, TLC, Boyzone and Take That.   And of course, the legend that is Rick Astley.  Depending on the time the show is aired, the show may need to inform the listeners.  For example, if this was a breakfast show, it would need to inform the audience about the current news, weather forecast and regular time updates whereas if it was played in the evening, it would just entertain the audience and give them a fun, easy listen.

For the content of the show, we will have 3 presenters which will all have different memories from the time the music came out.  The presenters will be informal and relaxed, which will hopefully connect well with the audience. The topics of discussion will include news from the period,  gossip, the chart ratings and what fashion was in.   We will use cheesy jingles which will include rhythms and sound effects such as 'wow' and a light, dance-like bassline as that what is mostly included in 90s-00s pop.  Our programme will be aired from 9pm and 12am every Thursday night which is student night therefore the show will entertain them before they get ready to go out and hit the town. The show will encourage audience contribution by having phone-ins from the audience with song requests, telling us about their most fond memory from the era and what they were doing when the song was released.   The music played will be mostly of the same genre, such as Pop, Britpop and Dance. We will get copyright by applying for a PRS licence which will enable us to play the songs for public consumption.  We will also abide by the Ofcom regulations which are the regulatory board for broadcasting, approved by the government. Their regulations state that broadcasting material must not contain harmful or offensive content, which our show will not.  When using adverts, we will consider the ASA and Bcap and respect the advertising code.  The adverts that are used will be relevant to the genre of the show.  Most things from the 90s and 00s are rapidly coming back into fashion, this means that we will be able to advertise brands such as Tamagotchi, Juju and The Ministry of Sound.

Our target audience for the show will be people who have fond memories of the 90s and who grew up in that era, typically women who were teenagers at the time.  This means they will be aged around 16-30.  Although this is our specific target audience, anyone is able to listen to the show and enjoy the music, just they may not be as aware of the songs.   Our main competitor will be Absolute Radio 90s as they are really the only major other radio station that shares our genre of music. Looking at Absolute Radio 90s RAJAR figures, it has a population of 53,302,000 people but only has a reach of 665,000, meaning that only 1% of its population listen to the station. Absolute Radio 90s has a male listenership of 56% and a female listenership of 44% with an age range of 25-44. 60% of these are ABC1 listeners. This means that our show will be targeting a different age range and demographic to that of our competitor.  The main genre The USP of our radio talk show is that it is the only show with both eras as Absolute has its own station per decade with no specific genre just all music from the time period.   Our aim as a radio talk show is to have a higher listenership and reach and we will do this by promoting the show on social networking websites such as Facebook and Twitter and also have an app which will enable people to listen to the station when on the go.   We will also team up with iTunes so that when a song is played, it creates a list with a link to that song's iTunes page where then the audience can purchase the song for further listening. 

Here is the audience moodboard that I created which will reflect my desired target audience. 

It denotes female women who were born in the 80s, therefore growing up with 90s and 00s pop music.  Our average audience member would have grew up watching 'Sabrina the Teenage Witch' and ate Poptarts.  Also, Monkey Boots were a big think in the 80s-90s and most teenagers owned a pair.   The 90s was the up-rise of the electrical company Panasonic and most families owned a radio/cassette player in that time.  Although this moodboard represents women (due to the fact that around this time was the uproar of the boy bands) males are also more than welcome to listen to the radio talk show along with people of other ages such as the older generation or children who were born in the late 90s to early 00s.  The radio talk show will not contain any explicit content therefore it will hopefully be entertaining for every audience member.